Applebee's® Neighborhood Grill + Bar Teams Up with Alex's Lemonade Stand Foundation with the Goal of Raising $1 Million to Help Fight Childhood Cancer
GLENDALE, Calif., June 21, 2017 /PRNewswire/ -- Beginning Monday, June 26, 2017, more than 1,000 Applebee's® Neighborhood Grill + Bar restaurants nationwide will team up with Alex's Lemonade Stand Foundation to take a stand against childhood cancers in a month-long fundraising campaign. Since 2005, Applebee's restaurants have raised more than $7 million to fund childhood cancer research and hope to raise $1 million this year alone to help children battling this disease and their families. Participating Applebee's restaurants across the country will raise funds for the Foundation in a variety of ways, including donating portions of lemonade sales, selling paper lemons and hosting a series of fundraising events in their communities for guests who would like to support the Foundation.
Alex's Lemonade Stand Foundation was established in 2005 to continue the mission of four-year-old Alex, who while fighting her own battle against cancer, set up a lemonade stand to help raise money for "doctors to find a cure" for all childhood cancers.
"Alex's Lemonade Stand Foundation and its cause are close to everyone in our Applebee's family, and I am incredibly proud and inspired to see how our local communities – Applebee's guests, team members and franchisees – have been coming together year after year to support this charity," said John Cywinski, president, Applebee's. "Being part of the battle against childhood cancer is a way for us to make an important and impactful difference in our neighborhoods. I look forward to our combined efforts in continuing to build awareness and raise money in the name of Alex and all of the children and families battling this disease."
"Applebee's has been a valued partner since the start of the Foundation," said Liz Scott, co-executive director, Alex's Lemonade Stand Foundation and Alex's mom. "We are very thankful for the commitment and contributions from Applebee's team members and guests which all help to make my daughter's wish of finding a cure closer to coming true."
The campaign will run from Monday, June 26 through Sunday, July 30. While participation and activities vary by location, a sample of the ways guests can support Alex's Lemonade Stand Foundation in Applebee's restaurants nationwide include:
- Purchase lemon-shaped pin-up cards in $1 and $5 increments
- Guests get a $5 bounce back card for donations of $5 or more redeemable at Applebee's restaurants from July 31, 2017 through August 31, 2017
- Purchase a Lemonade Quencher made with real fruit or other frozen or flavored Lemonade refreshment to have a portion of the proceeds donated
- Participate in local events such as lemonade stands, golf tournaments, donation nights and more.
Visit Applebees.com to find your local restaurant and inquire about participation.
Applebee's Neighborhood Grill & Bar offers a lively casual dining experience combining simple, craveable American fare with flair, classic drinks and local drafts. All Applebee's restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks with genuine, neighborly service. Applebee's is one of the world's largest casual dining brands; as of March 31, 2017, there are approximately 2,000 Applebee's franchise restaurants in all 50 states, Puerto Rico, Guam and 15 other countries. Applebee's is franchised by subsidiaries of DineEquity, Inc. [NYSE: DIN], which is among the world's largest full-service restaurant companies.
About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Alex's dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.
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SOURCE Applebee's Neighborhood Grill & Bar