LENEXA, KS  --  Last-minute holiday shopping in the virtual neighborhood is as easy as point, click and eat with Applebee's Digital Gift Cards, which allow people to buy and send personalized electronic gift cards 24/7 online via Applebees.com and Applebee's Facebook Fan Page.

"Procrastinators rejoice and relax! With Applebee's Digital Gift Cards, you can give the gift of an Applebee's experience at the 11th hour or any time," said Bridget Moen, senior brand manager, gift cards, Applebee's Services, Inc. "So don't sweat the last minute shopping. With Digital Gift Cards, you can still treat your loved ones with the opportunity to connect with friends and family over a great meal in the neighborhood this holiday season."

Applebee's Digital Gift Cards are the ultimate in convenience and allow gift givers to personalize the card with everything from a photo to a personally recorded message. They are perfect for last-minute shopping because they can be bought and sent instantly to a mobile device or email. The full line-up of features for Applebee's Digital Gift Cards includes:

  • Convenience - 24/7 365 purchase availability
  • Customization - add a personal message, even audio
  • Instantaneous - perfect for the last-minute shopper. Can also set up for timed/future delivery
  • Text notification - let the recipient know right away or when you want them to
  • Cost-effective - no fees, no expirations, no shipping, handling, works same as a plastic card
  • Digital delivery of certificate to e-mail address
  • Ability to buy, send & post on Facebook
  • Buy and send at www.applebees.com and on Applebee's Facebook Fan Page

Applebee's Digital Gift Cards are redeemable at nearly 1900 U.S. and Canadian Applebee's locations.

About Applebee's Applebee's (www.applebees.com) is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Lenexa, Kan., Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE:DIN) brand, and is franchised and operated by Applebee's Services, Inc. and its affiliates.

MEDIA CONTACTS: Applebee's Services, Inc. Nancy Mays 866-546-9958 Melissa Racer 913-529-9374 DFPR Derek Farley 704-941-7353 [email protected]

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