Skip to main Navigation Skip to main Content Skip to Social Links Skip to Footer

Applebee's "#BloodyGoodStory" Contest

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OF ALCOHOLIC BEVERAGES OR PAYMENT WILL NOT INCREASE YOUR CHANCE OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES,(EXCLUDING NORTH CAROLINA), OR THE DISTRICT OF COLUMBIA, 21 YEARS OF AGE AND OLDER AT TIME OF ENTRY. U.S. LAW GOVERNS THIS CONTEST. VOID IN PUERTO RICO AND WHERE PROHIBITED OR RESTRICTED BY LAW.

This Contest is in no way sponsored, endorsed or administered by, or associated with Twitter. Any information provided is being provided to the Sponsor and not to Twitter.

CONTEST DESCRIPTION: Applebee’s is asking you to help us write a legend about the $1 Vampire. We’ll write the first part of the spooky story and you keep it going by telling us what should happen next in our bloody good story by giving us the next sentence or two. We will pick a winner every day to keep expanding on the story.

ELIGIBILITY: The Applebee’s “#BloodyGoodStory” Contest (the “Contest” or “Promotion”) is open to legal residents of the United States (excluding North Carolina), or the District of Columbia who are twenty-one (21) years of age or older at time of entry (the “Entrant”), except where prohibited or restricted by law. Employees of Applebee’s Restaurants LLC. (the “Sponsor”), its parent company, affiliates, subsidiaries, advertising agencies, Marden-Kane, Inc. (the “Administrator”), Grey Advertising, state alcohol beverage commissions, alcoholic beverage manufacturers, distributors, and retailers, and the immediate families (spouse, parents, children, siblings and their respective spouses) (collectively “Releasees”) and individuals living in the same household of such employees are not eligible to enter or win a prize. Contest is subject to all applicable federal, state and local laws. Void in Puerto Rico, all U.S. territories and possessions and overseas U.S. military installations and where prohibited or restricted by law. Eligibility determinations will be made by the Sponsor in its discretion and will be final and binding.

ENTRY PERIOD: The Promotion begins on October 3, 2019 and ends on October 10, 2019 (“Promotion Period”) which is further divided into eight (8) Daily Entry Periods (“Daily Entry Period”) as defined in the chart below. Entries must be received by October 11, 2019. The Sponsor’s computer, or that of its designee, runs the official clock for the Promotion and will solely determine the time by which an entry is received.

During the Contest there are a series of events (explained in detail in the chart below), which starts and ends on or about the dates and times noted below. The Sponsor or Administrator will send out a public tweet for each Daily Entry Period from @Applebees (each a “Tweet” or collectively, the “Tweets”) that will instruct entrants to respond to the Tweet and include hashtags (“Hashtags”) for each Daily Entry Period. To enter, an eligible entrant must follow the “How to Enter” instructions set forth below during the Promotion Period.

Daily Entry Periods, Judging & Prize Chart (the “Chart”)
All dates are 2019 calendar year and all times are Eastern Time (“ET”).

Daily
Entry
Period
Start Date
& Time
End Date
& Time
Date Grand Prize
Winners will be
determined via judging
Number of Grand
Prize Winners per
Daily Entry Period
Grand Prize
Winners will be
notified by
1 10/3
7:00 pm ET
10/3
12:00 am (midnight) ET
10/4 1 10/4
1:00:00 pm ET
2 10/4
7:00 pm ET
10/4
12:00 am (midnight) ET
10/5 1 10/5
1:00:00 pm ET
3 10/5
7:00 pm ET
10/5
12:00 am (midnight) ET
10/6 1 10/6
1:00:00 pm ET
4 10/6
7:00 pm ET
10/6
12:00 am (midnight) ET
10/7 1 10/7
1:00:00 pm ET
5 10/7
7:00 pm ET
10/7
12:00 am (midnight) ET
10/8 1 10/8
1:00:00 pm ET
6 10/8
7:00 pm ET
10/8
12:00 am (midnight) ET
10/9 1 10/9
1:00:00 pm ET
7 10/9
7:00 pm ET
10/9
12:00 am (midnight) ET
10/10 1 10/10
1:00:00 pm ET
8 10/10
7:00 pm ET
10/10
12:00 am (midnight) ET
10/11 1 10/11
1:00:00 pm ET

HOW TO ENTER: To enter the Contest, you'll first need to become a registered user of Twitter or log into your Twitter account. Your account must be set to “public”. If you do not have an account, go to www.Twitter.com to create one. Twitter accounts are free. Data and usage rates may apply to the download and use of the Twitter application. By submitting your information and creating a Twitter account, you agree to the Twitter Terms of Use and Privacy Notice, which are available at: https://twitter.com/tos. If you do not agree to such Terms of Use and Privacy Notice, you cannot create a Twitter account, or participate in this Contest. You can return your Twitter account to “private” any time after the winner announcement.

Twitter Entry Requirements:

  1. Twitter account must be set to public.
  2. Tweet your next part of the story (as described in the Contest Description above) in response to the story line already posted. Your comment must depict what your thought on the next part of the story should be (the “Entry”).
  3. Tweet must also include the hashtags “#BloodyGoodStory” and “#Contest”. Tweet must be limited to no more than 280 characters (including spaces and symbols).
  4. Tweet must be sent from one Twitter account only. Multiple accounts may not be used and anyone found to use multiple accounts to enter will be ineligible.

Limit: There is a limit of one (1) Entry per person/Twitter account per day.

Important Information About Your Entry:

  • Entries must be an original Tweet (retweets will not be considered).
  • Entries must be submitted in English.
  • Entries received that are illegible or incomplete, will be disqualified.
  • Entrant certifies that the submission is his/her original work, accurate to the Entrants work, and that he/she has all rights to the submission, including the photo if applicable; that it has not been previously entered into another Contest, published, released, or distributed; does not infringe on any third-party rights; and is suitable for the Contest.
  • Entrants irrevocably assign to Sponsor with full title guarantee all intellectual property and other rights, which they now have or may in the future have to the Entries, or any elements thereof, including without limitation, the copyright therein, the right to make derivative works, copies and to use for any purpose whatsoever all media, royalty-free worldwide perpetuity. Sponsor shall have the right to assign or dispose of such Entries however it sees fit without approval of the Entrant.
  • Sponsor is under no obligation to correspond with Entrant and Entries will not be acknowledged or returned.

By submitting an Entry, you attest to being 21 years of age or older and that you agree that your Entry (1) conforms to the Terms of Use/Guidelines and Content Restrictions of Twitter; (2) conforms to the Guidelines and Content Restrictions below; and (3) Sponsor and/or Administrator, in its sole discretion, and without notice, may remove your Entry and disqualify you from the Contest if it determines that your Entry fails to conform to the Guidelines and Content Restrictions (as detailed below) or otherwise with the terms of these Official Rules.

Guidelines and Content Restrictions:

  • Entry must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity, copyright, trademark or other intellectual property rights;
  • Entry must not disparage or embarrass Sponsor or any other person or party affiliated with the promotion and administration of this Contest;
  • Entry must not feature brand names or trademarks of others except the Sponsors products, images, brand names, or likenesses in Entry solely for the purpose of this Contest;
  • Entry must not contain material that is inappropriate, indecent, obscene hateful, tortious, defamatory, slanderous or libelous;
  • Entry must not contain any materials relating to lotteries, gambling, tobacco, alcohol imagery or drugs, pornography, adult-oriented content or any other sexually-explicit material;
  • Entry must not contain anything that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
  • Entry must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Entry is created.

If the Sponsor determines in its sole discretion that the content of the entry is obscene, offensive, inappropriate, or unacceptable for any reason, the entry will not be eligible for any prize consideration and may be withdrawn without notice from the Contest at any time at the sole discretion of the Sponsor and/or Administrator. Each entry submission must be manually key stroked and manually entered by the individual Entrant; automated and/or repetitive electronic submission of entries (including, but not limited to, entries made using any script, macro, bot or Contest service) will be disqualified and transmissions from these accounts or related e-mail or IP addresses may be blocked. By submitting an entry and using the hashtag(s), Entrant acknowledges that he/she read, understands and agrees to the Official Rules. Entries may only be submitted by a single Entrant. Entries that do not comply with these Official Rules, as determined in Sponsor and/or Administrator’s sole discretion, will be disqualified from the Contest.

The name of the person submitting the entry must be the authorized account holder of such Twitter account, otherwise the entry may be deemed void. In the event of a dispute over the identity of a potential winner, the entry will be declared made by the authorized holder of the Twitter account used for entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of such account. It is the sole responsibility of the Entrant to notify the Sponsor in writing if the Entrant changes their Twitter account during the Promotion Period. Proof of submission of entry does not constitute proof of delivery of entry. All entries become the property of Sponsor.

Any Entry that occurs after the system has failed for any reason is deemed a defective Entry, is void, and will not be honored. No other forms of entry are valid other than those set forth above. All entry information becomes the property of the Sponsor.

IMPORTANT FOR ENTRANTS USING A MOBILE DEVICE TO PARTICIPATE IN THE PROMOTION: Use of a mobile device to participate in the Promotion is not required. In the event a mobile device is used, message and data rates may apply. Not all mobile telephone providers carry the service necessary to obtain a link to the Website to participate in the Promotion. Entrants should consult their wireless provider’s pricing plans.

JUDGING: During the Judging/Selection Period, all eligible entries will be judged by a panel of qualified judges (including representatives from Sponsor and its marketing agencies) (the “Panel”) under the supervision of the Administrator on the basis of the following judging criteria:

  • Appropriateness to Contest theme/Feels Like a Natural Addition to the Story (40% of total score)
  • Creativity/Will Hold a Listeners Attention (40% of total score)
  • Length/Seems Like a Substantial Addition to the Story (20% of total score)

The potential winner for each Daily Entry Period will be the Entrant who submitted the Entry in that Daily Entry Period that received the highest score, as determined by the Panel in its sole discretion. In the event of a tie for any Daily Entry Period, from among those tied, the Winner will be the Entry receiving the highest score in Appropriateness to Contest theme. In the event of a tie in Appropriateness to Contest theme judging criteria, the Entries will be re-judged by a different panel of judges. Entries from one Daily Entry Period will not carry forward into subsequent Daily Entry Periods. Sponsor reserves the right to not award a prize for a Daily Entry Period if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries for that Daily Entry Period. Judging scores will not be revealed. The decisions of the Panel are final.

PRIZES: Eight (8) Grand Prize Winners (one (1) Winner per Daily Entry Period): a $100 Applebee’s Gift Card. Total Retail Value (“RV”) of each prize: $100. Total RV of all prizes: $800. No transfers or substitution of prizes permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. Winners are responsible for the payment of all taxes on the prize. In no event will more prizes be awarded than those listed in these Official Rules. Prize must be accepted as awarded and is subject to the terms and conditions of the issuer.

WINNER NOTIFICATION AND VERIFICATION: Entrants must follow @Applebee’s on Twitter in order to be notified if they are selected as a winner. Notification will occur by either a private message to the potential winner's Twitter account or by reply from @Applebee’s to the potential winner’s Twitter comment. The potential winner will be required to respond to the direction in the message within one (1) hour with full contact information or the prize will be forfeited and awarded to the next highest scoring entry, time permitting. Potential Winners (the “winners”) may be required to complete and sign an Affidavit of Eligibility and Liability Release and; where legal, a Publicity Release (collectively the “Affidavit”). In the event that potential winner cannot be contacted, or the failure to timely return any documents requested, return of prize or prize notification as undeliverable, or noncompliance with these Official Rules, or the potential winner declines the prize for any reason will result in such potential winner being disqualified and the prize will be forfeited. Sponsor shall have no further obligation to a potential winner who is disqualified, and the next highest scoring entrant will be notified at Sponsor’s discretion.

OWNERSHIP OF ENTRY & GRANT OF RIGHTS: By entering the Contest, and to the extent allowed by law, Entrants grant the Sponsor, and their respective affiliates, licensees, promotional partners, developers, and third party marketing entities (collectively, “Licensed Parties”) a non-exclusive, perpetual, sublicensable, royalty-free license to edit, modify, cut, rearrange, add to, delete from, copy, reproduce, translate, dub, adapt, publish, broadcast, perform, exploit, use, and reuse (without limitation as to when or to the number of times used) the Entries themselves and the content of, and elements embodied in the Entries, including any names, locations, performances, and likenesses, in any and all media, including but not limited to digital and electronic media, computer, audio, and audiovisual media (whether now existing or hereafter devised), throughout the world, in perpetuity, and in any manner, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to Entrant or any third party. To the extent permitted by law, each Entrant waives and releases the Licensed Parties, from and agrees to not exercise against the Licensed Parties, any and all claims that each Entrant may now or hereafter have in any jurisdiction based on “moral rights” or “droit moral” or unfair contest with respect to the Licensed Parties’ exploitation of Entries without further notification or compensation to Entrants of any kind. Each Entrant unconditionally and irrevocably consents to any act or omission by the Licensed Parties that would otherwise infringe his/her moral rights and present and future rights of a similar nature conferred by statute anywhere in the world whether occurring before or after this consent is given, and agrees not, unless there has been any use of an Entry or any derivative works thereof in a manner contrary to these Official Rules, to instigate, support, maintain, or authorize any action, claim, or lawsuit against the Licensed Parties or any other person in connection with this Contest, on the grounds that any use of any Entry or any derivative works thereof, infringe or violate any rights of any Entrant and/or any participant therein. For the avoidance of doubt, the Entrants agree to the publication of their Entries.

GENERAL CONDITIONS: Use of any automated entry software is prohibited. Electronically reproduced, mechanically reproduced, illegible, incomplete or inaccurate entries are void. By participating, entrants agree to comply with these Official Rules including all eligibility requirements. Decisions of the Sponsor/Administrator will be final and binding on all matters relating to this Contest. By entering the Contest, Entrants, agree to the use by Sponsor and its designees of their names, entry submission, and video graphs/likenesses for advertising and promotional purposes for this and similar promotions, worldwide, and in perpetuity, in any and all forms of media, now known or hereafter devised (including and without limitation, the Internet) without additional compensation except where prohibited by law. In no event will more prizes be awarded than those listed in these Official Rules. Any questions, comments or complaints regarding the Contest are to be directed to the Sponsor at the address below. U.S. law governs this Contest. Notice to online participants: Internet access and usage charges applicable to a participant’s account, including access charges and/or any usage charges applicable under participant’s Internet pricing plan and any applicable taxes will continue to apply while a participant is online in connection with this Contest, and will be the sole responsibility of such participant.

LIMITATION OF LIABILITY AND RELEASE OF CLAIMS: By participating in the Contest, Entrants agree to release, indemnify and hold harmless Releasees, and each of their respective agents, representatives, officers, directors, shareholders and employees from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising from participation in the Contest or acceptance, possession, use, misuse or nonuse of the prize (including any travel or travel-related activity thereto) that may be awarded. Releasees are not responsible for technical, computer, mechanical, printing, typographical, human or other errors relating to or in connection with the Contest, including, without limitation, errors which may occur in connection with the administration of the Contest, the processing of entries, the announcement of the prizes or in any Contest related materials; or for stolen, lost, late, misdirected, damaged, incomplete, inaccurate, undelivered, delayed or illegible entries or; for electronic, computer, or telephonic malfunction or error, fail to enter into the processing system, or are processed, reported, or transmitted late or incorrectly or are lost for any reason including computer, telephone, paper transfer, or process any transaction thereon. If in the Sponsor’s opinion, for any reason this Contest is not capable of running as planned, or there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Contest, or if computer viruses, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Contest, the Sponsors reserve the right at their sole discretion to disqualify any individual (and void his/her entry and/or prevent him/her from future participation) who tampers with the entry process and/or who is acting in violation of these Official Rules, to modify or suspend the Contest, or to terminate the Contest and at Sponsor’s discretion conduct the drawing to award the prizes using all eligible non suspect entries received as of the termination date. As a condition of entering the Contest, Entrants agree that: a.) under no circumstances will Entrants be permitted to obtain awards for, and Entrants hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; b.) all causes of action arising out of or connected with this Contest, or the prizes awarded, shall be resolved individually, without resort to any form of class action; and c.) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, and in no event shall Entrant be entitled to receive attorneys’ fees or other legal costs. Sponsor reserves the right to modify prize award procedures at their discretion. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision.

WHO WON: To request the list of winners, send an e-mail with subject line: “Applebee’s Bloody Good Story Contest” to [email protected] Requests must be received no later than October 31, 2019. The list will be sent when the judging has been conducted and the winners verified.

BINDING ARBITRATION: THE PARTIES WAIVE ALL RIGHTS TO TRIAL IN ANY ACTION OR PROCEEDING INSTITUTED IN CONNECTION WITH THESE CONTEST OFFICIAL RULES AND/OR THIS CONTEST. ANY CONTROVERSY OR CLAIM ARISING OUT OF OR RELATING TO THESE CONTEST OFFICIAL RULES AND/OR THIS CONTEST SHALL BE SETTLED BY BINDING ARBITRATION IN ACCORDANCE WITH THE COMMERCIAL ARBITRATION RULES OF JAMS. ANY SUCH CONTROVERSY OR CLAIM SHALL BE ARBITRATED ON AN INDIVIDUAL BASIS, AND SHALL NOT BE CONSOLIDATED IN ANY ARBITRATION WITH ANY CLAIM OR CONTROVERSY OF ANY OTHER PARTY. THE ARBITRATION SHALL BE CONDUCTED IN THE STATE OF CALIFORNIA, IN THE CITY OF LOS ANGELES AND JUDGMENT ON THE ARBITRATION AWARD MAY BE ENTERED INTO ANY COURT HAVING JURISDICTION THEREOF.

SEVERABILITY: If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.

ENTRANT INFORMATION: Your information will be collected in accordance with Applebee’s privacy policy available at https://www.applebees.com/en/privacy-policy. By participating in the Contest, each Entrant agrees that information submitted via Twitter in connection with the Contest will be subject to the Applebee’s privacy policy and may be used as permitted pursuant to the Applebee’s privacy policy, and may also be used as determined by Sponsor in connection wit the administration of the Contest.

SPONSOR: Applebee’s Restaurants LLC., 450 N Brand Blvd, 7th Floor, Glendale, CA 91203.

ADMINISTRATOR: Marden-Kane, Inc., 575 Underhill Blvd., Suite 222, Syosset, NY 11791-3416.

AFFILIATION & TRADEMARKS: Applebee’s is a trademark of Applebee’s Restaurants LLC.

Twitter is registered trademark of Twitter. Any questions, comments or complaints regarding the Contest are to be directed to Sponsor, at the address above, not Twitter.