Applebee's(R) New Bourbon Street Flavors on Its 2 for $20 Menu Satisfy Guests' Demands for Hearty Portions and Rich Flavors at a Value Price
"We have a change in consumer mindset when it comes to how they spend their money," said Bonnie Riggs, restaurant industry analyst for The NPD Group, a market research company that continually tracks consumer use of restaurants. "They're going to be looking for the best value that they can find for their dollar."
While that might seem a tall order, Applebee's two new Bourbon Street-inspired meals on its 2 for $20 menu fit the bill. They are:
- Bourbon Street Chicken & Shrimp -- Loaded with Cajun-inspired flavor, Applebee's Cajun-seasoned chicken breast is grilled and served on a sizzling skillet and topped with blackened-seasoned shrimp, garlic and thyme; served with crispy potatoes and sautéed onions and mushrooms.
- Cajun Shrimp Pasta -- Spicy sautéed shrimp with blackened seasoning served over fettuccine noodles tossed in a Cajun scampi sauce, served with sautéed onions, green and red peppers and sprinkled with shredded Parmesan cheese; served with toasted side bread.
As director of culinary innovation and development for the world's largest casual dining restaurant chain, Applebee's Chef Shannon Johnson has a unique perspective on what guests want from their dining experience.
"These Bourbon Street items feature authentic recipes that represent the bayou style of cooking where cultural convergences have led to incredibly great tasting food with layers of bold flavors," said Johnson. "And by offering dishes with pasta and shrimp, guest will feel like they've splurged, until they get their check."
With the latest additions, guest can enjoy up to 275 flavorful combinations, all for one great price. Two years ago, Applebee's introduced the 2 for $20 concept, which gives guests a choice of a shareable appetizer and two full size meals, including options like pasta, steak, chicken and salad.
The deal starts with an appetizer from the following:
- Spinach & Artichoke Dip
- Boneless Wings
- Spicy Queso Blanco
- Crunchy Onion Rings
- Mozzarella Sticks
Then, Applebee's guests choose any two of the following items:
- NEW Bourbon Street Chicken & Shrimp
- NEW Cajun Shrimp Pasta
- Provolone-Stuffed Meatballs with Fettuccini
- Oriental Chicken Salad
- Three Cheese Chicken Penne
- Fiesta Lime Chicken®
- Florentine Ravioli with Chicken
- Chicken Tenders Basket
- 7 oz. House Sirloin
- Riblet Basket, with choice of Southern BBQ, Sweet and Spicy Sauce and Honey BBQ Sauce
About Applebee's Applebee's (www.applebees.com) is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Lenexa, Kan., Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE:DIN) brand, and is franchised and operated by Applebee's Services, Inc. and its affiliates.
MEDIA CONTACT: DFPR Derek Farley 704-941-7353 [email protected]